Bollywood Actress to launch club

Mumbai, January 12: Bollywood actress Alia Bhatt is an investor in a fashion-tech startup. She says the style is always important.

Alia has announced the launch of The Style Cracker Box Club , which makes the concept of personal styling accessible to all via a membership programme. Through this, a personalized box of fashion, created every 6 weeks by a celebrity stylist, will reach customers.

Every box will include around four products per box, depending on the mix selected including apparel, bag, footwear, and accessories.

Alia Bhatt said, "I think that s really cool because basically, you re just making sure you re stamping that all year round you re going to be super stylish and you don t have to think about it. You have a box coming every six weeks.

"You will always be stylish and in life, it is important to have style."

On the work front, Alia Bhatt has been paired up with Ranveer Singh for her next outcome Gully Boy .