Men's fashion has never been in better health. As a global industry, it is forecast to outpace womenswear by 2022. Brands – from high street to high-end luxury – have become bolder and more adventurous in colour, pattern and shape. Old, restrictive dress codes have been shrugged off to embrace the aplomb of streetwear, the functionality of sportswear and a wider spirit of post-gender, post-rules freedom.
Vital to all of this has been an increase in the influence of fashion and talent from cities and continents beyond the traditional Western tastemakers of America and Europe. And nowhere has seen a rise in global prominence in men s fashion over the past decade more than Africa.
This is evidenced in the growth of Africa s Fashion Weeks, where runways – like others outside the powerhouses of Paris, Milan and New York - have found eager new audiences on Instagram. Men s Fashion Week Nigeria – the menswear answer to the long-established Lagos Fashion Week – has gone from strength to strength since launching in 2016, while South Africa Fashion Week, now into its 21st year, showcases some of the most exciting menswear talent in the world.