Indias Famous Mobile Samsung led the premium smartphone segment in India in 2018 with 34 percent share of shipments, followed closely by OnePlus at 33 percent, Counterpoint Research said on Wednesday.
According to the sources, At third position, Apple had 23 percent market share as the overall premium smartphone segment grew by 8 percent (year-on-year) for the full year and 16 percent (YoY) for Q4 2018. Together, these brands accounted for 92 percent of the overall premium market in Q4 2018.
OnePlus recorded its highest-ever shipments in a single quarter (Q4), capturing a 36 percent market share to lead premium smartphone segment for three successive quarters. Counterpoint Research in its blog post notes that while Samsung led the premium smartphone market for the full year in terms of shipments, OnePlus led the market for the full year in terms of sell-through.
"OnePlus 6 39,999 (15 percent of overall premium smartphone shipments) was the best-selling premium model throughout 2018 in terms of shipment as well as in retail value. OnePlus 6T 37,999 (10 percent of shipments) was positioned at second place followed by Samsung S9+ (8 percent of shipments)," said Karn Chauhan, Research Analyst at Counterpoint. OnePlus success in the premium smartphone segment was driven by strong demand for the OnePlus 6T during the festive Diwali season. OnePlus expansion into the offline space along with Experience Stores will help it reach potential user base in coming quarters, Chauhan added.