Vodafone launches new ad with Pug 'Cheeka'

     Written by : SMTV24x7 | Wed, Jan 10, 2018, 11:19 AM

Vodafone launches new ad with Pug Cheeka

New Delhi Jan 10: Vodafone India has once again decided to innovate its ad campaign.The Company is back with its iconic advertising campaign, featuring the famous pug 'Cheeka', representing strong 4G data network.

The New ad Features a full army of pugs running behind a young boy through different uninhabited locations, showing strong 4G network. The ad also shows "Getting strong every hour by adding a tower every hour."

Earlier the Cheeka pug appeared in the ad 'You & I' of Hutchinson Essar's cellular service in India, along with a child actor with the tagline, "Wherever you go, our network follows."

The ad became very popular later the Company Hutch was taken over by Vodafone India Pvt Ltd.

Ogilvy India Group Chief Creative Officer and Vice Chairman Sonal Dabral who have designed the ad have said that "Everyone knows that the pug symbolises the Vodafone network. We decided to build on this equity and tell a story that's charming and refreshing,".