Hrithik Roshan as new commercial offer!

New Delhi: Bollywood actor Hrithik Roshan has been roped as the brand ambassador of Indian brand Mysore Deep Perfumery House (MDPH) that offers a range of household perfumery products.

Hrithik will feature in the new commercial for 'Manthan Dhoop' to be aired across TV and digital platforms. This partnership will promote the brand's campaign "Manthan Zaroori Hai" conceptualized by Oberoi IBC, which draws inspiration on introspection that involves looking inward to examine one's own thoughts and gain emotional awareness.

The brand already has Indian cricketer Mahendra Singh Dhoni endorse its 3-in-1 Agarbatti.

Hrithik shared: "My association with Mysore Deep Perfumery House (MDPH) is built on us sharing the same vision - that of catering to Indian families at large. I am happy to be endorsing the line of Dhoop for their brand 'Manthan'. Globally, the sense of smell is associated with cognitive resonance. In India, aromas are a popular tool to stir emotions. So I would say, our association is deeply mindful, One, that identifies the purpose, needs, wants and demands of the Indian household."