Hyderabad, Feb 26: Straightaway its time for TRS president and Telangana CM K Chandrasekhar Rao to give 'return gift' to "Andhra and yellow media", especially Andhra Jyothy and Eenadu media. Both these newspapers played no-show with KCR during Telangana Assembly polls held in December last.
These newspapers which persisted soft and supported KCR when he was in power from June 2014 to September 2018 suddenly started showing their psyche as soon as KCR dissolved the Telangana Legislative Assembly on September 6, 2018, and became a caretaker CM, with no full powers at his dispensation.
From the very next day, these papers started highlighting TDP chief and AP CM Chandrababu Naidu's news in top headlines in Telangana, while KCR got little indemnity leaving readers in Telangana confused whether they were reading AP edition (or) TS edition of these newspapers.
The media groups 'yellow mania' reached even higher peaks as polling approached. Eventually, they published fake surveys of Lagadapati Rajagopal predicting TRS defeat and the victory of Congress, TDP combines Mahakutami, in headlines.
KCR feared that this may confuse Telangana voters before polling who may opt for the winning Mahakutami over TRS. But the yellow media's intention turned out trivial with TRS retaining power with a huge mandate.
CM KCR himself confined the portfolio of I&PR department (information and public relations), which gives government advertisements and fixes ad rates for newspapers and channels.
The management of 'Andhra Jyothy' and 'Eenadu' was reviewed to have submitted ad and rate proposals to I&PR department recently. KCR, who is waiting for this opportunity, has reportedly thrown these proposals into the dustbin while clearing the proposals of others.
Though both Andhra Jyothy and Eenadu are fiercely trying to solicit KCR again with 'too much' positive indemnity for KCR and TRS government, he is reportedly not trusting them going by recent experience during TS Assembly polls.
Eenadu went even a step further and publishing all the headlines in 'pucca Telangana slang' to get closer to KCR, which is not used even by KCR's own 'Namasthe Telangana'.