Hyderabad, Sept 27: With every election that comes in without exception 5 years, the mode of canvassing has been going through forceful changes.
While the typical mode of campaigning like door-to-door campaigning, distribution of pamphlets and postmarking rallies is still relevant even today, the parties have started taking to bankrolling of paid news and advertisements in media for the last couple of elections.
To our surprise, the latest trend is campaigning on the social media platforms like WhatsApp, Facebook, Twitter and Instagram.
In 2014, the BJP has greatly used the social media throughout the country to influence the public viewpoint and stand in power at the Centre.
Now, the ruling TRS has been far advanced of other parties in launching a publicity onslaught through social media platforms.
The TRS government has established a digital media wing in the Secretariat to broadly proliferate the government programmes and it is now coming to the help the TRS in the election campaign.
However, this digital team has not only been promoting the TRS, but also dramatically attacking the opposition parties.
Now, TRS president and chief minister KCR has erected a separate digital media wing in the party office and confided the responsibility to his daughter and Nizamabad MP Kalvakuntla Kavitha.
Subsequently, the party is recruiting brilliant youngsters who are proficient in the use of modern technology and good at creating new programmes for the party in the elections.
The party is planning to conduct a workshop for its party cadres who are active in the social media so that they take the party closer to the people using the social media platform.
TRS and its top leaders including KTR and Kavitha are quite tech-savvy and have a huge following on Twitter.
The party called upon the cadre and social media opinion leaders to enroll for the workshop. The Twitter itself has come forward to provide training for its cadre to become active on Twitter.