July Releases: 1 blockbuster, all disasters

Hyderabad, Aug 01: Tollywood trade had affixed a lot of hopes on July releases to keep the box office active.

With June turning out to be a plain one with multiple flops, the releases in July were crucial for Tollywood business. But none of the July releases clicked except small budget film 'RX 100'.

Big films like 'Pantham', 'Tej I Love You', 'Saakshyam', 'Lover' etc. was released in July but only a low budget film like 'RX 100' was the biggest scorer of all.

'RX 100' that was sold for Rs. 2.5 crore made more than Rs. 10 crore share at the box office. Promising films like 'Tej I Love You' and 'Lover' ended up as an enormous failure with less than 25% returns.

'Saakshyam' that released on last Friday is headlining for a big flop as it collections smashed from Monday.

'Pantham' starring Gopichand also ended up as flop but performed better compared to other films. Other small films like 'Happy Wedding', 'W/o Ram', 'Aatagadhara Siva' and Tamil dubbed film 'Chinna Babu' have remained as a great loss for their makers.

However, Tollywood Trade is betting August to be a fruitful one with many promising films lined up for release.

'Srinivasa Kalyanam', 'Geetha Govindam', 'Sailaja Reddy Alludu' are among the most awaited releases and 'Nartanasala', 'Chi La Sow' and 'Goodachari' also seems to be bright.