RX 100: Check-out the game-plan of the makers

Hyderabad, July 13: Whether it is the youth (or) families (or) independent-cinema liking crowd etc., each and every film ultimately target the audience.

Therefore, the promotions also should be targeted to the intended audience and not the wrong category. Getting this promotion wrong can influence the film negatively at the box-office.

Recently released RX 100 is one film which seems to have got its approach right. The trailers of the film along with its title were adapted only towards the youth.

No one knew the hero, heroine or director of the film which is made on a cost-effective budget of Rs. 2 crores only.

But the promos dispatched the message to the youth that it was a film for them and they crowded the theaters in huge numbers on the very first day of release without even waiting for lingual.

In Andhra Pradesh and Telangana, day 1 has generated a share of nearly Rs 1.5 crore for 'RX 100' and the film is well on its way to becoming a blockbuster.