Vijay Deverakonda - the costliest Brand Ambassador

Hyderabad, July 04: Sangeetha mobiles, the largest mobile retail chain in South India today announced the signing of youth-icon Vijay Devarakonda as the Brand Ambassador.

The announcement was made in a unique fashion amidst the actor's fans at St. Mary's College, Yousufguda in the city.

Vijay Deverakonda has four films lined up. Cashing his popularity, leading mobile retail chain, Sangeetha Mobiles has signed Deverakonda hero as their brand ambassador.

An official announcement is also made earlier in the day and we hear that Vijay is paid a bomb for this new endorsement deal.

As per the sources, Vijay received Rs. 1 crore and this is a huge amount for this immensely charismatic hero.

He will be promoting Sangeetha Mobiles brand in the Telugu states and very soon he will also feature in television advertisements.

Commenting on choosing Vijay Devarakonda as the Brand Ambassador, Mr. Subhash Chandra, Managing Director, Sangeetha mobiles said,

"We are a brand that has been in the gadgets business since the days of Gramophone, more than three decades back. From the early days, our focus has been the young generation and have always lived up to the expectations of the GenX."

Earlier, Vijay endorsed KLM Fashion Mall.