Adil Hussain becomes mentor and brand ambassador of PickurFlick

New Delhi, May 10: Critically acclaimed actor Adil Hussain was on Thursday announced as the mentor and brand ambassador of PickurFlick, a digital platform that supports independent cinema.

"It is across formats - short films, feature, documentary, anything that is non-studio. We have even worked with grassroot filmmakers and first time filmmakers. It's the content and intent that we look for. We look at the craft of filmmaking and story," Abhishek Sinha, founder and CEO, PickurFlick, said here.

Adil believes that cinema is a powerful medium.

And for him, meaningful cinema is a film which "makes sense to me, makes me question my belief, my values, understanding of my life and relationships and gives me nuanced objectivity towards people I am around or towards the society that I am in.

"When it gives me critical understanding and emotional depth to view my life and others life...I call that piece of cinema - art. Cinema doesn't have to be a medium of product...which it has become."