Mumbai Feb 23: In a Move to ensure Transparency in BCCI the Committee of Administrators who are currently heading cricket board have decided to Allocate the media rights of BCCI (broadcast and digital) for the upcoming international and domestic matches e-auction. The Auction would take place on March 27.
The Media Rights would be sold for next 5 years as the present rights acquired by Star India would end in March 2018. However, the BCCI Officials have expressed their displeasure over the decision as this was taken unilaterally by COA even without calling for a board meeting.
They said that "Yes, we have been sent a note that says that BCCI's media rights for international matches will be held through e-auction process. Now the note doesn’t mention why a sudden departure after BCCI got a whopping Rs 16,347 crore deal from Star India Pvt Limited for IPL rights. As per convention, they didn't even bother to summon a general body meeting".
Another official has said that "It is learnt that e-commerce major 'mjunction', who are known for conducting e-auction in various spectrums, will be in charge of the process.Now what was the process of roping in mjunction for the e-auction is also not known. In any case, the COA doesn't like being asked a few probing questions."