Door Darshan Bagged 6 crore revenue through IFFI

New Delhi, December 19: As we knew that, 48th International Film Festival of India(IFFI) was held on 21 November.In this regard, state-owned broadcaster Doordarshan earned Rs6 crore in advertising revenue during the nine-day annual IFFI.

This is the first time for the channel to broadcast the whole event, earlier, DD was only covering the opening and closing ceremonies of the festival. DD has never covered IFFI at such a large scale. In fact, a lot went into the digital coverage as well.

For the first time, it was in high definition and live telecast on YouTube, Twitter via Periscope and Facebook Live.

"Both opening and closing ceremonies (of IFFI) were watched by more than 4 million people across platforms," said Official.