Corporate colleges murky education marketing
Of late trends in education are becoming murkier then real-estate and other marketing fields. One a student pass out school, the important step of intermediate college entry begins. Parents will be in a perplexed mood about their child's future. This becomes a right moment for corporate management to enter the arena.
These managements employ public relations officers (pro) in a big way to somehow or other attract students for their institutes or colleges. They train the pro’s adequately and offer good salaries as well incentives for each student they bring for admission sometimes each admission they may offer between 2and5 thousand rupees
The pros who employ agents to come to contact with parents use high tactics. The arrange party for teachers, principals, in hotels, thereby seek their help and suggestions to the parents, students, offering presents. The agents and pros offer concessions in fees if the parents admit their child early. Once the admission is over the pros will be away from the scene. Next fees time its doubtful, the student getting said fees concession as the pro become invisible.
In securing the address off students the pros lobby with the district and Mandal education officer (DEO'S and MEO'S). After the results are announced they select students on the basis of the GPA points.
Luring with concessions accordingly. Just as bating for fish, the college managements offer present gifts monitory benefits to teachers, principals, whether, private of government schools. Their aim is to get a maximum number of admissions. Those teaching staff may not suffer much, other non-teaching staff, pros will lose their jobs are salaries if target not attained. The parents who take gold loans, secure loans on land etc.for children's education are suffering in this murky educational market.