BIG B :Good Content will Rule in TV

Mumbai Aug 24: A statement was made today.Megastar Amitabh Bachchan today has said that "content matters the most and that no amount of technological advancement will hinder the growth of television".

He has also said that "With each passing month, a new technology is coming out but good content will always rule. I feel if the content is strong, pure and good and no amount of technological advancement will hinder that".

He has said the above remarks when a question was asked if web series are a threat to conventional TV.He was speaking on the sidelines of the media conference of the 9th season of "Kaun Banega Crorepati".

Amitabh said that "he is honored and humbled every time he is approached for the KBC."He has also said that "For me and Sony Television it is like family, we don't look at this show as a commercial proposition. 'Kaun Banega Crorepati' has been a life changer for many contestants. I don't have any qualms in admitting that it has been a life changer for me as well".