Nayanatara as Brand Ambassador

New Delhi, July 21: Tata Sky, the DTH service, has decided to increase market share in southern states and hired Heroine Nayanatara as brand ambassador. In a statement, they said that New commercial ads are designed to make their brand more attractive.

A new commercial featuring the actress in four languages -- Tamil, Telugu, Malayalam, and Kannada -- was also released on the occasion. "We are delighted to have Nayanthara as an endorser for Tata Sky. Her bold personality, artistic talent and popularity spans across states is a perfect fit with Tata Sky as a brand" Tata Sky, Chief Communications Officer, Malay Dikshit said in a release here.



Nayanthara said that "It is an honor and privilege to be associated with Tata Sky, which is country's leading content distribution platform." "I have been a great admirer of Tata Sky's advertisements", she said.

Tata Sky had roped in Bollywood legend Amitabh Bachchan to feature in the same campaign targeted at other parts of the country.

The company currently has 17 million connections across the country has the presence in 1.50 lakh town, the statement added.