Kohli Bags Rs 100 Crore Deal

New Delhi, June 14: India skipper Virat Kohli has been busy with ongoing ICC Champions Trophy, the team will go to clash gainst the Bangladesh on Tomorrow's semifinal, Here the news that he is the most sought-after celebrity for brand endorsements in India.

A few months back Kohli had penned a record 110-crore endorsement deal with sports lifestyle brand Puma.

According to the report, has stated that the 28-year-old has renewed his bat sponsorship deal with MRF for eight years for a whopping amount of more than Rs 100 crore.

Bunty Sajdeh, CEO of Cornerstone Sport and Entertainment, the company that manages Kohli’s endorsements didn’t reveal the amount but confirmed that the player has indeed signed a contract for the extension.



"We have renewed the bat sponsorship deal with MRF for eight years. MRF was keen on having Kohli for a long term," Sajdeh told to media.

"Today, brands are seeing value in securing long-term deals. We also want to show loyalty and commitment to them."

"And Kohli has got a great rapport with MRF and the money is phenomenal," he added.

The tyre manufacturing company sponsored now retired Sachin Tendulkar and Brian Lara in the past and are presently sponsoring the likes of Kohli and South Africa skipper AB De Villiers.