Choice of wine may depend on label descriptions

     Written by : IANS | Thu, Jun 08, 2017, 06:04 PM

Choice of wine may depend on label descriptions

Sydney, June 8: Label description with cleverly written details of wine history on the bottle may influence your choice of wine, According to researchers.

Findings showed that wine label descriptions can influence consumer emotions, as well as alter consumer choice, increasing their liking for wine and encouraging them to pay more for a bottle.

The presentation of more detailed wine descriptions and information about positive wine quality statements and winery history increased the preference rating of the consumers allocated to the wines.

Associate Professor at the University of Adelaide, Sue Bastian, said 'Cleverly written producer descriptions and wine with unbranded wine tasting can evoke more positive emotions, increasing our positive perception of the wine, our estimation of its quality and the amount we would be willing to pay for it.

Lukas Danner, the postdoctoral student at the University of Adelaide, said 'These findings has shown important implications for wine producers and the hospitality industry in that descriptions require more than just wine tasting notes.'

He added, 'Companies could even consider involving consumers in label description optimization.'For the study, published in the journal Food Research International, the team conducted a study with Australian 126 regular white wine consumers and white wines.

The consumers evaluated the same set of three commercially available white wines Riesling, Chardonnay, and Sauvignon Blanc under three information levels: the provision of a basic sensory description; and provision of an elaborate/emotional description; a blind tasting with no information.