Micromax ties up with Affle

New Delhi June 6: An Indian company had tied up with the International company. Micromax Informatics announced its data partnership with Affle. The joint venture formed will offer superior audience intelligence .and superior advertising solutions for over 60 million users in India.

As part of the agreement signed, an international company would leverage its Data Management Platform (mTraction), ad optimization platform (MAAS) to deliver its services to Micromax users.

Experts say that this partnership would help the mobile company to deliver a much greater user experience because of robust analytics and insights.

Shubhodip Pal, CMCO Micromax said that " we are very excited to make this deal because it helps us to maximize returns from a new revenue stream while enhancing the experience for our users".

Co-founder and MD Affle, Anuj Kumar said that "we are very happy to have the deal with the world 10 Th mobile brand largest join in as a marquee partner for our DMP and native ads platform."

Finally, let's hope that new partnership of the company gives the new experience to users and delivers profits to both companies.