Hyderabad March 17: Superstar Mahesh Babu is Brand Ambassador for many products like Thums up, TVS etc and now he is going to endorse 'YuppTV'.
Mr. Uday Reddy, Founder, and CEO of YuppTV along with Mahesh Babu has launched YuppTV Originals, the OTT platform's foray into original content production.
Exploring concepts beyond cinema, YuppTV Originals is set to bring forth unconventional story telling in collaboration with the top talent from the movie industry. This new content will be available in the episodic format for the digital audience, exclusively on YuppTV's platform.
At the launch, Uday Reddy, Founder and CEO of YuppTV said, "We disrupted the entertainment sector with technology by launching YuppTV in 2006. Now with YuppTV Originals, we aim to disrupt the content space, following the needs of our evolving audience, and our vision of providing high-quality engaging content. Besides, YuppTV Originals will empower the content creators by providing direct access to the audience and thereby be streamlining distribution. I'd further extend heartiest welcome to our associates from the film fraternity, ensuring optimum growth for the content ecosystem."
Speaking on the occasion, Tollywood Superstar Mahesh Babu said, "I congratulate YuppTV for this novel concept and associating with big names in the industry. I am confident that 'YuppTV Originals' will have a wide reach, and recommend artists and visionaries from the industry to make use of this opportunity to showcase their creative pursuits and connect instantly with the internet audience."